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Category Summary
Total Raw Score
80.23
Category Weight
%35
Weighted Score Contribution
28.08

Evaluation Details

Activity
THE IMPACT of ESG on BRAND TRUST, BRAND LOYALTY, and BRAND IMAGE in THE CONTEXT OF SUSTAINABILITY
Criterion: Ulakbim/TR Index Article
Summary Info
Authors
CEVHER MUHAMMED FATİH,GÜLTER ERKAN
Journal
Akademik Yaklaşımlar Dergisi
Language
Türkçe
Scope
Ulusal
Peer Review
Hakemli
DOI
10.54688/ayd.1760654
Scoring Breakdown
Base Score: 12.00
Base Score Breakdown
  • Ulakbim/TR Dizin Makalesi 10.00
  • Özgün Makale 2.00
Total (Base) 12.00
Final Score: 8.45
Applied Multipliers
2. in author order (x0.80) Hakemli (x1.10) Ulusal (x0.80)
Calculation
12.00 × 0.80 × 1.10 × 0.80 = 8.45
Calculated: 29.08.2026 02:02

Activity
Marka Sadakati Ve Marka Aşkı, Marka Nefretine Yol Açar Mı? Fenerbahçe-Galatasaray Marka Rekabeti Örneği
Criterion: Ulakbim/TR Index Article
Summary Info
Authors
GÜLTER ERKAN
Journal
Journal of research in business (online)
Language
Türkçe
Scope
Ulusal
Peer Review
Hakemli
DOI
10.54452/jrb.1507805
Scoring Breakdown
Base Score: 12.00
Base Score Breakdown
  • Ulakbim/TR Dizin Makalesi 10.00
  • Özgün Makale 2.00
Total (Base) 12.00
Final Score: 10.56
Applied Multipliers
1. in author order (x1.00) Hakemli (x1.10) Ulusal (x0.80)
Calculation
12.00 × 1.00 × 1.10 × 0.80 = 10.56
Calculated: 29.08.2026 02:02

Activity
Evolution of digital marketing campaigns with artificial intelligence and machine learning: Analysing success prediction capabilities
Criterion: Ulakbim/TR Index Article
Summary Info
Authors
GÜLTER ERKAN,CEVHER MUHAMMED FATİH
Journal
Business and Management Studies: An International Journal
Language
İngilizce
Scope
Ulusal
Peer Review
Hakemli
DOI
10.15295/bmij.v13i2.2498
Scoring Breakdown
Base Score: 12.00
Base Score Breakdown
  • Ulakbim/TR Dizin Makalesi 10.00
  • Özgün Makale 2.00
Total (Base) 12.00
Final Score: 10.56
Applied Multipliers
1. in author order (x1.00) Hakemli (x1.10) Ulusal (x0.80)
Calculation
12.00 × 1.00 × 1.10 × 0.80 = 10.56
Calculated: 29.08.2026 02:02

Activity
GÖÇ HAREKETLERİNİN KAHRAMANMARAŞ İLİNDEKİ BANKACILIKSEKTÖRÜNE ETKİLERİ
Criterion: Other Articles
Summary Info
Authors
YÜCEL NURCAN,ATLI YAVUZ,GÜLTER ERKAN
Journal
SOSYAL BİLİMLER DERGİSİ (SOBIDER)
Language
Türkçe
Scope
Uluslararası
Peer Review
Hakemli
Scoring Breakdown
Base Score: 4.00
Base Score Breakdown
  • Diğer Makaleler 2.00
  • Özgün Makale 2.00
Total (Base) 4.00
Final Score: 3.39
Applied Multipliers
3. in author order (x0.70) Hakemli (x1.10) Uluslararası (x1.10)
Calculation
4.00 × 0.70 × 1.10 × 1.10 = 3.39
Calculated: 29.08.2026 02:02

Activity
SPOR PAZARLAMASINDA MARKA DEĞERİ VE TARAFTAR SADAKATİNİN İNCELENMESİ FIRAT ÜNİVERSİTESİ ÖĞRENCİLERİ ÜZERİNE BİR UYGULAMA
Criterion: Ulakbim/TR Index Article
Summary Info
Authors
YÜCEL NURCAN,GÜLTER ERKAN
Journal
FIRAT ÜNİVERSİTESİ SOSYAL BİLİMLER DERGİSİ Fırat University Journal of Social Science
Language
Türkçe
Scope
Ulusal
Peer Review
Hakemli
Scoring Breakdown
Base Score: 12.00
Base Score Breakdown
  • Ulakbim/TR Dizin Makalesi 10.00
  • Özgün Makale 2.00
Total (Base) 12.00
Final Score: 8.45
Applied Multipliers
2. in author order (x0.80) Hakemli (x1.10) Ulusal (x0.80)
Calculation
12.00 × 0.80 × 1.10 × 0.80 = 8.45
Calculated: 29.08.2026 02:02

Activity
Belediyelerde Hizmet Pazarlaması Elaziğ Belediyesi Örneği
Criterion: Ulakbim/TR Index Article
Summary Info
Authors
YÜCEL NURCAN,YÜCEL ATİLLA,GÜLTER ERKAN,AK MERVE
Journal
NİĞDE ÜNİVERSİTESİ İİBF DERGİSİ
Language
Türkçe
Scope
Ulusal
Peer Review
Hakemli
Scoring Breakdown
Base Score: 12.00
Base Score Breakdown
  • Ulakbim/TR Dizin Makalesi 10.00
  • Özgün Makale 2.00
Total (Base) 12.00
Final Score: 7.39
Applied Multipliers
3. in author order (x0.70) Hakemli (x1.10) Ulusal (x0.80)
Calculation
12.00 × 0.70 × 1.10 × 0.80 = 7.39
Calculated: 29.08.2026 02:02

Activity
YAPAY ZEKÂ TABANLI MAKİNE ÖĞRENMESİ İLE ıNFLUENCER MARKETING VERİMLİLİĞİNİN ÖLÇÜLMESİ: REKLAM KANALLARININ SATIŞ PERFORMANSLARININ KARŞILAŞTIRILMASI
Criterion: Other Papers
Summary Info
Authors
GÜLTER ERKAN,CEVHER MUHAMMED FATİH
Event
28. PAZARLAMA KONGRESİ
Language
Türkçe
Scope
Ulusal
Scoring Breakdown
Base Score: 3.00
Final Score: 2.40
Applied Multipliers
1. in author order (x1.00) Türkçe (x1.00) Ulusal (x0.80)
Calculation
3.00 × 1.00 × 1.00 × 0.80 = 2.40
Calculated: 29.08.2026 02:02

Activity
BİR REKABET UNSURU OLARAK ŞEHİR MARKALAŞMASI VE AKILLI ŞEHİRUYGULAMALARI
Criterion: Other Papers
Summary Info
Authors
GÜLTER ERKAN,YALÇIN DERYA
Event
ATLAS INTERNATIONAL CONGRESS ON SOCIAL SCIENCES 5.
Language
Türkçe
Scope
Uluslararası
Scoring Breakdown
Base Score: 2.50
Final Score: 2.75
Applied Multipliers
1. in author order (x1.00) Türkçe (x1.00) Uluslararası (x1.10)
Calculation
2.50 × 1.00 × 1.00 × 1.10 = 2.75
Calculated: 29.08.2026 02:02

Activity
OYUNLAŞTIRMA ve SÜRDÜRÜLEBİLİR TURİZM PAZARLAMASI
Criterion: Other Papers
Summary Info
Authors
YALÇIN DERYA,GÜLTER ERKAN
Event
ATLAS INTERNATIONAL CONGRESS ON SOCIAL SCIENCES 5.
Language
Türkçe
Scope
Uluslararası
Scoring Breakdown
Base Score: 2.50
Final Score: 2.20
Applied Multipliers
2. in author order (x0.80) Türkçe (x1.00) Uluslararası (x1.10)
Calculation
2.50 × 0.80 × 1.00 × 1.10 = 2.20
Calculated: 29.08.2026 02:02

Activity
SURİYE’DEKİ İÇ SAVAŞ NEDENİ İLE TÜRKİYE’YE GELEN SIĞINMACILARIN PAZARLAMA KARMASI ELEMANLARINA ETKİSİ
Criterion: Other Papers
Summary Info
Authors
GÜLTER ERKAN,ATLI YAVUZ
Event
I. ULUSLARARASI KAHRAMANMARAŞYÖNETİM, EKONOMİ VE SİYASET KONGRESİ
Language
İngilizce
Scope
Uluslararası
Scoring Breakdown
Base Score: 2.50
Final Score: 3.03
Applied Multipliers
1. in author order (x1.00) İngilizce (x1.10) Uluslararası (x1.10)
Calculation
2.50 × 1.00 × 1.10 × 1.10 = 3.03
Calculated: 29.08.2026 02:02

Activity
GÖÇ HAREKETLERİNİN KAHRAMANMARAŞ İLİNDEKİ BANKACILIK SEKTÖRÜNE ETKİLERİ
Criterion: Other Papers
Summary Info
Authors
ATLI YAVUZ,GÜLTER ERKAN
Event
I. ULUSLARARASI KAHRAMANMARAŞYÖNETİM, EKONOMİ VE SİYASET KONGRESİ
Language
Türkçe
Scope
Uluslararası
Scoring Breakdown
Base Score: 2.50
Final Score: 2.20
Applied Multipliers
2. in author order (x0.80) Türkçe (x1.00) Uluslararası (x1.10)
Calculation
2.50 × 0.80 × 1.00 × 1.10 = 2.20
Calculated: 29.08.2026 02:02

Activity
Perakende Hizmet Kalitesi Boyutlarının Yapısal Eşitlik Modeli ile Satın Alma Niyetine Etkisi
Criterion: Other Papers
Summary Info
Authors
CEVHER MUHAMMED FATİH,GÜLTER ERKAN,KOÇ ERDİNÇ,EVLİYAOĞLU MUHAMMED NURULLAH
Event
III. International Multidiciplinary Congress of Eurasia (IMCOFE)
Language
Türkçe
Scope
Uluslararası
Scoring Breakdown
Base Score: 2.50
Final Score: 2.20
Applied Multipliers
2. in author order (x0.80) Türkçe (x1.00) Uluslararası (x1.10)
Calculation
2.50 × 0.80 × 1.00 × 1.10 = 2.20
Calculated: 29.08.2026 02:02

Activity
The Effects of Retail Service Quality Dimensions On The Intent To Purchase: A Study On The Retail Stories In Garment Industry
Criterion: Other Papers
Summary Info
Authors
GÜLTER ERKAN, ŞAHİN GÜLTER IŞIL, ORHAN ERTUĞRUL BUĞRA
Event
The WEI International Academic Conference Proceedings
Language
İngilizce
Scope
Uluslararası
Scoring Breakdown
Base Score: 2.50
Final Score: 3.03
Applied Multipliers
1. in author order (x1.00) İngilizce (x1.10) Uluslararası (x1.10)
Calculation
2.50 × 1.00 × 1.10 × 1.10 = 3.03
Calculated: 29.08.2026 02:02

Activity
A NEURO EXPERIMENTAL DESIGN ON COGNITIONOF CITIES
Criterion: Other Papers
Summary Info
Authors
YILMAZ ALİ SIRRI,GÜLTER ERKAN,ŞİMŞEK AHMED İHSAN,YÜCEL ATİLLA
Event
2016 WEI International Academic Conference, Boston, USA.
Language
İngilizce
Scope
Uluslararası
Scoring Breakdown
Base Score: 2.50
Final Score: 2.42
Applied Multipliers
2. in author order (x0.80) İngilizce (x1.10) Uluslararası (x1.10)
Calculation
2.50 × 0.80 × 1.10 × 1.10 = 2.42
Calculated: 29.08.2026 02:02

Activity
SOSYAL MÜŞTERİ İLİŞKİLERİ YÖNETİMİ
Criterion: Other Papers
Summary Info
Authors
GÜLTER ERKAN,YÜCEL NURCAN,YÜCEL ATİLLA
Event
I.ULUSAL ÜNYE İİBF İŞLETMECİLİK SEMPOZYUMU
Language
Türkçe
Scope
Ulusal
Scoring Breakdown
Base Score: 3.00
Final Score: 2.40
Applied Multipliers
1. in author order (x1.00) Türkçe (x1.00) Ulusal (x0.80)
Calculation
3.00 × 1.00 × 1.00 × 0.80 = 2.40
Calculated: 29.08.2026 02:02

Activity
SÜRDÜRÜLEBİLİR TÜKETİM KÜLTÜRÜ
Criterion: Book Type: Scientific Book
Summary Info
Authors
GÜLTER ERKAN
Language
Türkçe
Scope
Uluslararası
ISBN
978-625-376-729-7
Publisher
NOBEL AKADEMİK YAYINCILIK
Scoring Breakdown
Base Score: 2.00
Final Score: 2.20
Applied Multipliers
1. in author order (x1.00) Türkçe (x1.00) Uluslararası (x1.10)
Calculation
2.00 × 1.00 × 1.00 × 1.10 = 2.20
Calculated: 29.08.2026 02:02

Activity
PAZARLAMA YÖNETİMİNDE E -TEKNOLOJİK TRENDLER
Criterion: Book Type: Scientific Book
Summary Info
Authors
GÜLTER ERKAN
Language
Türkçe
Scope
Uluslararası
ISBN
978-625-393-215-2
Publisher
NOBEL AKADEMİK YAYINCILIK
Scoring Breakdown
Base Score: 2.00
Final Score: 2.20
Applied Multipliers
1. in author order (x1.00) Türkçe (x1.00) Uluslararası (x1.10)
Calculation
2.00 × 1.00 × 1.00 × 1.10 = 2.20
Calculated: 29.08.2026 02:02

Activity
YENİ NESİL PAZARLAMA YAKLAŞIMLARI
Criterion: Book Type: Scientific Book
Summary Info
Authors
GÜLTER ERKAN
Language
Türkçe
Scope
Uluslararası
ISBN
978-625-427-358-2
Publisher
NOBEL AKADEMİK YAYINCILIK
Scoring Breakdown
Base Score: 2.00
Final Score: 2.20
Applied Multipliers
1. in author order (x1.00) Türkçe (x1.00) Uluslararası (x1.10)
Calculation
2.00 × 1.00 × 1.00 × 1.10 = 2.20
Calculated: 29.08.2026 02:02

Activity
Küresel Markalarda Marka Rezonansından Marka Aşkına
Criterion: Book Type: Scientific Book
Summary Info
Authors
GÜLTER ERKAN
Language
Türkçe
Scope
Uluslararası
ISBN
978-605-242-966-2
Publisher
Beta Basım Yayın Dağıtım A.Ş
Scoring Breakdown
Base Score: 2.00
Final Score: 2.20
Applied Multipliers
1. in author order (x1.00) Türkçe (x1.00) Uluslararası (x1.10)
Calculation
2.00 × 1.00 × 1.00 × 1.10 = 2.20
Calculated: 29.08.2026 02:02